PULSE~LINK CWAVE UWB TECHNOLOGY TO SUPPORT 1394 TRADE ASSOCIATION'S NEW COAX SPECIFICATION
First Industry Standard Using UWB-Over-Coax
CARLSBAD, CA – January 7, 2007 – Pulse~LINK, Inc. announced today that its CWave® Ultra Wideband (UWB) MAC/PHY technology will support a new industry specification developed by the 1394 Trade Association to provide interoperability, content protection and guaranteed quality of service for High Definition and Multimedia devices networked throughout the entire home.
"Pulse~LINK has addressed a significant technical challenge for streaming premium content around the home," said James Snider, executive director of the 1394 Trade Association. "The 1394 TA is pleased to see Pulse~LINK delivering a solution for the market. By combining the high data rate performance and end-to-end QoS of the CWave® MAC/PHY with the digital rights protection inherent in 1394, we were able to define a solid specification for products to be developed."
Digital piracy has been a primary concern for content and service providers with the emergence of video streaming. 1394, which includes Digital Transmission Content Protection (DTCP), is the only approved security output connection for set-top boxes. The Federal Communications Commission (FCC) has mandated that 1394 connections be included in all new cable and satellite set-top boxes as a means of protecting digital content.
The High-Definition Audio-Video Network Alliance (HANA), a cross-industry organization comprised of leading content providers, service providers, consumer electronic manufacturers and information technology companies, chose 1394 as a method for whole-home distribution of premium content because of its DTCP security as well as its guaranteed Quality of Service and automatic device discovery capabilities.
"What this means for consumers is that they will see products and services from different manufacturers that work seamlessly together, providing a simplified user experience and the ability to share HDTV and Multimedia content throughout the home," states John Santhoff, Pulse~LINK Founder and CTO. "Increased content consumption also provides substantially increased value propositions for cable operators and other service and content providers."
Devices enabled with Pulse~LINK's CWave® UWB chipset allow HD content located anywhere in the home to be shared across the existing in-home coax backbone with wireless connectivity in each room for networking of Set-Top Boxes, HDTVs, DVRs, DVD players, Gaming Consoles, Media Center PCs, and other multimedia equipment. CWave® supports 1394, Ethernet and HDMI connections from a common chipset and provides end-to-end Quality of Service, while still preserving content protection mechanisms. Unequaled data carrying capacity also enables interactive "Trick Play" capabilities (pause, fast-forward, fast-rewind) and menu navigation throughout the home.
"This represents the first industry standard for UWB-Over-Coax, and culminates years of pioneering work," states Bruce Watkins, President and Chief Operating Officer for Pulse~LINK. "Combining our CWave technology's unique ability to deliver more than 400Mbps of application throughput over coax throughout the home with the guaranteed quality of service and content protection inherent with 1394 technology is an obvious marriage. We are happy to provide RAND assurances to our IP to enable other semiconductor companies to deliver products in accordance with this standard, and see this as the beginning of several other standards that we will enable with CWave technology in 2008."
Pulse~LINK will showcase all four "flavors" of its CWave® high definition home networking solutions at the 2008 International Consumer Electronics Show (CES) in Las Vegas, January 7-10. Demonstrations of Wireless HDMI, HDMI-Over-Coax, Ethernet-Over-Coax, and 1394-Over-Coax products, using Pulse~LINK's CWave® UWB chipset, will take place at the Pulse~LINK booth (South Hall 2- #25559) and at various partner locations throughout the show floor. Pulse~LINK's CWave® 1394-Over-Coax and Wireless HDMI units will also be featured in the HANA Home Pavilion (North Hall Meeting Rooms N119-N120) enabling premium quality HD content to be streamed over the HANA network in a four-room demonstration.
About The 1394 Trade Association
The 1394 Trade Association is a global organization dedicated to the advancement and proliferation of the IEEE 1394 standard in the consumer electronics, computer, peripherals, automotive, industrial, and other markets. For more information, please visit http://www.1394ta.org or contact Dick Davies at 415-652-7515.
About Pulse~LINK, Inc.
Pulse~LINK, Inc. is a privately held Delaware Corporation headquartered in Carlsbad, California, with over 300 issued and pending patents pertaining to UWB wired and wireless communications. Pulse~LINK's CWave® UWB technology, FCC approved and commercially shipping in 2007, is a "no-new-wires" solution that delivers up to Gigabit data rates over coax and wireless networks from the same chipset, providing consumers with the unprecedented ability to distribute high quality multimedia content throughout the home. CWave® solutions support simultaneous operation of 1394, Gigabit Ethernet, and HDMI over coax and wireless connections. For additional information about Pulse~LINK, Inc., please visit: http://www.pulselink.net.
Forward-Looking Statements
Any statements contained in this release that are not historical facts are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. All forward-looking statements rely on assumptions and are subject to various risks and uncertainties that could cause actual results to differ materially from expectations.
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For More Information:
Pulse~LINK, Inc.
Laurie Watkins
Tel: (858) 794-9414
Mobile: (858) 349-1989
Email: lwatkins@pulselink.net